According to 'Outdoor Advertising Magazine';
"messages on outdoor mobile billboards have a 97% recall rate"
"96% of the respondents said mobile is more effective than traditional outdoor advertising"
Findings by the 'American Truck Association' and '3M' in the research on mobile advertising included:
"91% of target audience noticed text and graphics on vehicle advertising"
"35% of respondents looked closely at the trucks"
"29% of those surveyed said they would buy products advertised on trucks" |